THE #SONOTMEH NISSAN ALTIMA
The Nissan Altima's features and styling make it perfect for those who like doing things differently. So we created a digital campaign all about how the Altima makes life #SoNotMeh.
To make drivers' rides #SoNotMeh, we made the first ever "car card game", Altimatums. Each game consists of two decks and a custom card sleeve that fits in the car's cupholder. The driver draws a destination card, and passengers draw Altimatum cards featuring fun challenges to do when they get there.
We introduced the game using our target's favorite social media couples, picking people whose vlogs epitomize the #SoNotMeh lifestyle .
Our influencers also featured the Altima on their vlogs, showing viewers how the car makes everything from dates to day jobs #SoNotMeh. Within hours all the games were claimed and over 800,000 people watched our videos.