ball & buck goes people hunting

I've always wanted to work with director Mike Pecci, but no project ever seemed right. So we made our own. Walking into Ball and Buck, I found one of the coolest menswear shops in Boston. We pitched the idea to the owner, presented the script, pulled in favors, and by Valentine's Day it was online.

Inspired by old hunting poems, the spot plays with roles of hunter and hunted in relation to romance.