Good news! The client bought commercial time during Super Bowl 50. Bad news is, they decided to repurpose an existing spot. But they gave us the opportunity to do something with social.

So we did. Over 100 scripts tailored to every conceivable event and one day of non-stop shooting later, we found ourselves in the Persil war room with hours to spare before the Big Game. Armed with 90-something videos starring our guy, the Professional, we hijacked every play, commercial and half-time routine.


No matter what happened here.

Rock legend get candy on his bathrobe?

Beer mascot getting sloppy?

Mr. Walken asked for it...

Man from the future?

The Professional replied here @PersilProClean

He can help.

The Professional will clean him up.

So we brought it.

Meet the man of the moment.


Brands responded, consumers replied and the press took note. Having a bit of fun with the Super Bowl turned into 33 million social impressions and an 89% net sentiment increase.

Persil ProClean did a masterful job of real-time Twitter-chatter...

- Huffington Post